Hindus believe that a soul is formed when it separates from an undifferentiated source and it will transmigrate during physical death from one body to another, endeavoring to achieve a state of disembodied perfection and exit the cycle of life.From the point of view of a viewer, advertising professional Akshay Singh shares, “I really thought my mother was joking when she told me that we will actually have a tele series on nagins!!! I was aghast, appalled and puzzled all at the same time wondering, do we still have an audience for THAT sort of a plot Then I came to know that the show was real! I am still a bit traumatised over two factors — one, why on earth would anyone want to see something 100 poly yaquina warp knit mesh 32p032 like this and two, why in the world are sane television production houses losing their cinematic minds Even in Hollywood, movies and series about the afterlife and reincarnation are a recurring phenomenon for some directors, like the Wachowskis who made The Matrix and then Cloud Atlas — but I am really annoyed because we in India are yet to witness anything that’s even remotely close to these examples.”

Trade analyst Nishikant Choubey agrees and argues, “You have to understand the fact that when it comes to our country, we have an audience for pretty much everything, with a diverse cinematic palate. Indian viewers today have a strong affinity towards mystical thrillers which incorporate multiple twists and turns as well as some traditional folklore in the storyline, thereby making the genre a hit. Why that is so, however, is anybody’s guess and makes very little difference to showmakers as long as it gets people to watch. When their interest dwindles — and it will, soon — the makers’ obsession will fade automatically,” he asserts.”end-of. It just takes one successful attempt by one show, and everyone will follow unabashedly.

There is nothing wrong in repeating the same theme either, as it is an embodiment of all that’s transgressive and outside the mainstream, and is an ultimate crowd-pleaser. Therefore, when they take up something like reincarnation, it might seem to you like they’re picking an area that hasn’t been explored for a while, when in reality they’re just picking on a different portion of an area that is doing very, very well on television already — supernatural folklore. This philosophy is so strongly ingrained in the cultural fabric that networks use it every now and them — to capitalise. You can show numerous stories that span a millennium — one from the present, another from the future and one from the past, and have parallel stories that revolve around the theme of a man/woman/nagin in pursuit of eternity and love.